A cultural melting pot of industria in downtown Jozi. Also the area in which we have recently taken control of a brand spanking new rooftop space. The magic of Roper street and its surrounding area, is in its industrial cool feel. You really feel like you are in the city of gold here, with views of the mines to your right, the glinting skyscrapers of Jozi in front of you, and face-brick buildings surrounding you. New Centre is still in its infancy of being known.. so the Bjala locations team starting thinking of innovative ways to introduce our new spaces to the folks in Johannesburg... and one theme kept presenting itself... goodbye Summer hello Winter...
What a better than to say goodbye to summer than with a rooftop soiree, celebrating urban, culture, art, food and music- with like minded people- hence the Urban Rituals activation was brought into motion.
Bjala Locations was looking to activate its latest rooftop space- a rooftop location ideal for film shoots, activations and corporate immersions- We carefully curated and selected some of Joburgs finest artisans, to create the ambience and mood for the day, to showcase The Roper as authentically as possible.